Midas
Midas Is The Best
Brand
ProjectMidas Is The Best
Date
Apr 2026
Description
This commercial for Midas focuses on the practical side of automotive maintenance, highlighting the professional expertise found within their workshop environment. The spot provides a detailed look at core services, including brake inspection and tire replacement, captured through a cinematic lens. The execution leans into a clean, live-action technique, utilizing dynamic camera angles to track the technical processes of the mechanics. Creative direction for the campaign was led by Where Eagles Dare.
Style
Horizontal, Cinematic, Clean
Industries
Vehicle Rental & Rideshare
Color
Jet Black
Golden Yellow
Background
Garage
Context
TVC / TV Commercial
Associated creatives
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