Microsoft: Windows 11 'Brings You Closer to What You Love'
Brand
Date
Aug 2022
Description
Microsoft introduces 'Brings You Closer to What You Love,' a campaign for Windows 11 that blends intimate live-action technique with expansive animation. The film transitions from a modern, softly lit domestic setting into a high-production digital landscape, utilizing fluid visual effects to explore the connectivity of the platform. Developed by McCann North America with production by RadicalMedia US, the piece moves through vibrant virtual environments and cinematic desert sequences. Craft provided production service, while Framestore managed the VFX, with sound design and music contributed by Sonic Union and HENRYBOY.
Style
Horizontal, Action, Cinematic
Techniques
Animation, VFX / visual effects
Industries
Color
Crimson
Jet Black
Background
Living Room
Context
TVC / TV Commercial
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.