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Microsoft: We All Win (Super Bowl)

Date

Oct 2025

Description

Microsoft presents 'We All Win,' a campaign centered on the experiences of children living with disabilities. The project features young subjects reflecting on their daily lives, hobbies, and personal triumphs within domestic environments. Produced by Hungryman with creative support from McCann Worldgroup, the film utilizes a documentary approach to capture intimate interactions. Shot with a focus on natural light and clean, live-action techniques, the project prioritizes observational storytelling and personal perspectives from the families involved.

Style

Documentary, Horizontal, Cinematic, Clean

Techniques

Natural light

Background

Living Room

Context

TVC / TV Commercial

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