Microsoft
Surface Event
Brand
ProjectSurface Event
Date
Mar 2026
Description
Microsoft showcases the technical assembly and venue preparation behind its latest Surface Event. Captured in a documentary-style format, the footage highlights the industrial staging process at 64 Dobbin St, focusing on the collaborative efforts of the production crew. The project details the construction of wooden fixtures, the integration of interactive digital displays, and the precision required for the event's lighting rigs. With creative input from We. Communications, the production utilises live-action techniques to emphasize the scale and clean aesthetic of the industrial venue setup.
Style
Documentary, Horizontal, Clean
Industries
E-commerce Platforms
Background
Warehouse
Context
Brand Film / Corporate Video
Associated creatives
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