Microsoft: Surface Event

Brand

Date

Mar 2026

Description

Microsoft executes an expansive reveal for the Surface Event, documented through a behind-the-scenes look at the production workflow at 64 Dobbin St. The project highlights the technical precision required for large-scale retail event production, detailing the assembly of wooden fixtures and the integration of interactive digital displays within an industrial warehouse environment. With agency support from We. Communications, the film leans into a clean, live-action technique to capture the venue styling and the collaborative efforts of the build team. The documentary-style approach focuses on the installation process, from the lighting rigs to the structural construction.

Style

Documentary, Horizontal, Clean

Industries

E-commerce Platforms

Background

Warehouse

Context

Brand Film / Corporate Video

Associated creatives

We. CommunicationsAgency / Creative

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Microsoft: Surface Event

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