Microsoft: Microsoft Surface Laptop 5
Brand
Date
Feb 2023
Description
Microsoft introduces the Surface Laptop 5 through a clean commercial product film that focuses on the hardware's tactile design and slim profile. The production features wide and macro perspectives set against a minimalist studio backdrop in white and sage green. Produced by BUCK USA, the visual language leans into a blend of live-action technique and 3D render/CGI to showcase the metallic finish and precision keyboard. The execution uses soft light and prismatic light refractions to highlight the laptop's aesthetic and form factor. Sound design and music composition for the project were provided by Sounds Like These.
Style
Horizontal, Commercial, Clean, Minimalist
Techniques
3D render / CGI, Soft Light
Industries
Color
Sage
Silver
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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