Microsoft: Microsoft Copilot+ PCs | Marvel Studios’ Captain America: Brave New World – “Wingman"
Brand
Date
Dec 2024
Description
Microsoft partners with Marvel Studios for a promotional campaign highlighting the capabilities of Copilot+ PCs. The spot centers on a workstation user navigating high-tech tasks while drawing visual parallels to the action-heavy sequences in Captain America: Brave New World. The execution combines live-action technique with high-fidelity CGI to bridge the gap between everyday computing and cinematic scale. Through dark, ambient lighting and a palette of moody blues, the work focuses on the integration of AI tools within a modern office environment.
Style
Horizontal, Cinematic
Techniques
3D render / CGI
Industries
Color
Medium Grey
Jet Black
Background
Office
Context
Brand Film / Corporate Video
Associated creatives
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