Microsoft: Make Your Holiday Masterpiece
Brand
Date
Nov 2023
Description
Microsoft’s 'Make Your Holiday Masterpiece' campaign explores the intersection of personal storytelling and generative technology. The commercial follows a protagonist as she engages with passersby on an urban street corner, transforming their nostalgic holiday anecdotes into custom-made illustrations using a laptop. Shot with a focus on live-action technique and natural light, the visual narrative emphasizes human connection against the backdrop of a bustling city. The project features a warm, earthy color palette and incorporates original audio production by JSM Music to support the collaborative atmosphere of the film.
Style
Horizontal, Commercial, Nostalgic
Techniques
Natural light
Industries
Color
Mustard
Background
Street
Context
TVC / TV Commercial
Associated creatives
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