Microsoft: Make Your Holiday a Masterpiece
Brand
Date
Nov 2023
Description
Microsoft presents 'Make Your Holiday a Masterpiece,' a campaign focused on personal narrative and digital creativity. The project follows a creator in an urban setting who invites passersby to share holiday memories, which are then transformed into custom visual art using Microsoft technology. Crafted by agencies McCann North America and APR, with production by Craft, the work leans into an observational narrative style. The piece relies on a clean, live-action technique to capture interactions between a diverse group of individuals and families against a backdrop of seasonal city streets. Sound design and musical elements are provided by No6, Revolve Audio, and JSM Music.
Style
Horizontal, Commercial, Clean
Industries
Color
Mustard
Background
Street
Context
Advertising Campaign
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