Microsoft: Take to the Sky with Hawkins Heli-Tours
Brand
Date
Dec 2025
Description
Microsoft partners with Netflix Music Labs for a promotional travel campaign featuring a fictional Indiana tour company. The film channels a classic 1980s television aesthetic, leaning into a retro-commercial feel through distinct vintage VHS and lo-fi textures. The narrative centers on a central figure in a bomber jacket, traversing key locations from a local high school to an arcade, before concluding at an aerial tour base. The project was developed by Boo Agency, with production by Spark and post-production and VFX handled by Creative Outpost.
Style
Horizontal, Commercial, 1980s, Nostalgic
Techniques
VHS / lo-fi
Industries
Color
Crimson
Jet Black
Light Grey
Background
Street
Context
TVC / TV Commercial
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