Microsoft: Hawkins Hali-Tours Social
Brand
Date
Dec 2025
Description
Microsoft introduces Hawkins Hali-Tours Social, a promotional campaign designed for the video games and sports gaming sector. The project centres on a vertical video experience that captures a low-altitude helicopter flight over an immersive, autumn-toned digital landscape. The creative direction, led by Boo Agency with production by Spark, utilizes a 3D render and CGI aesthetic to build the environment. The edit incorporates glitch effects and stylized text overlays, maintaining a cinematic quality while adhering to gaming promotional standards, including the display of an ESRB rating.
Style
Vertical, Cinematic
Techniques
3D render / CGI
Industries
Background
Clear Sky
Context
Social Media / Short Form Video
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