Microsoft: Bing is Beautiful Holiday Shopping

Dec 2025

Microsoft promotes the capabilities of its Bing search interface during the peak holiday shopping season in this commercial spot. The creative, developed by JWT NY, centers on the utility of search queries to streamline gift-finding for diverse categories ranging from gourmet food items to consumer electronics. The visual execution blends live-action technique with 3D render and CGI elements, positioning the digital search interface within a scenic, snow-covered landscape. The narrative flow highlights various shopping scenarios, featuring floating result windows that demonstrate the integration of search tools within a festive, clean digital environment. Sound and music direction was provided by MAS-Music and Strategy.

Horizontal, Commercial, Warm, Clean

3D render / CGI, VFX / visual effects

Christmas

Mountain

TVC / TV Commercial