Microsoft: Apps :15
Brand
Date
Dec 2025
Description
Microsoft introduces its diverse ecosystem of entertainment, lifestyle, and gaming applications in this 15-second commercial spot. Developed by McCann New York, the project uses a clean, minimalist aesthetic to showcase a dynamic grid of recognizable app icons. The execution leans into high-energy motion graphics, with branding imagery expanding across a signature blue background. Sound design and music for the campaign were provided by MAS-Music and Strategy to underscore the fast-paced transitions.
Style
Horizontal, Commercial, Clean, Minimalist
Techniques
Motion Graphics
Industries
Color
Royal Blue
Pure White
Background
Solid Colour
Context
TVC / TV Commercial
Associated creatives
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