Microsoft: ADLaM: An Alphabet to Preserve a Culture
Brand
Date
Apr 2023
Description
Microsoft partners with McCann North America for this documentary exploring the preservation of the Fulani language and the ADLaM alphabet in West Africa. The narrative centres on cultural continuity, documenting traditional community gatherings alongside contemporary schooling scenes that feature the use of hand-written texts. Utilizing a cinematic and observational approach, the film tracks the transition of the linguistic heritage from traditional wooden boards into digital spaces. The production leans into raw, live-action techniques and drone footage to contextualize the community setting within its broader environment.
Style
Documentary, Horizontal, Cinematic, Raw
Techniques
Drone footage
Industries
Color
Jet Black
Scarlet
Beige
Context
Brand Film / Corporate Video
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.