Microsoft: ADLaM: An Alphabet to Preserve a Culture

Jun 2023

Microsoft’s documentary project, ADLaM: An Alphabet to Preserve a Culture, documents the ongoing efforts to codify the language of the Fulani people of West Africa. The narrative centers on the transition from an oral tradition to a formalized writing system, documenting community resilience and the maintenance of historical continuity. Produced with creative input from McCann North America, the piece employs live-action technique to capture candid portraits and rural landscapes. The documentary utilizes a clean, observational approach to highlight the intersection of heritage and modern preservation, featuring detailed sequences of traditional crafts and script development.

Documentary, Horizontal, Clean

Street

Brand Film / Corporate Video