Microsoft 365 Copilot
Pete
ProjectPete
Date
Jun 2026
Description
Microsoft 365 Copilot explores the intersection of manual craftsmanship and digital efficiency in 'Pete.' The commercial video project follows a mechanic as he balances his time between traditional mechanical work and business management tasks facilitated by the software. The narrative leans into a cinematic aesthetic, utilizing warm interior lighting and live-action techniques to contrast the gritty, retro surroundings of an auto repair shop with the clean interface of enterprise technology. Production was handled by Panay Films.
Style
Horizontal, Action, Cinematic, Warm
Industries
Enterprise & B2B Software
Color
Navy
Nude / Sand
Background
Garage
Context
TVC / TV Commercial
Associated creatives
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