Michael Kors: Wonderlust
Brand
Date
May 2023
Description
The Michael Kors Wonderlust campaign captures a series of sun-drenched summer moments, centering on themes of leisure and adventure. Featuring live-action footage of swimming, surfing, and relaxation in natural environments, the video emphasizes an energetic and carefree spirit through the use of warm tones and golden hour lighting. Produced by Golden Projects, the campaign leans into a lifestyle aesthetic that utilizes natural light to highlight its scenic, outdoor settings. The narrative follows an active pace, balancing dynamic water sports with quiet, sunlit leisure.
Style
Lifestyle, Horizontal, Warm, Golden Hour
Techniques
Natural light
Industries
Color
Pure White
Jet Black
Background
Outdoor Pool
Context
Advertising Campaign
Associated creatives
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