Michael Kors: Sexy Ruby
Brand
Date
May 2025
Description
This cinematic commercial for Michael Kors, titled Sexy Ruby, presents a high-end luxury campaign centered on evening wear and fine jewellery. Set against the backdrop of a high-rise hotel room, the film employs moody, low-key lighting and deep red colour grading to define the aesthetic. The project features intimate framing that highlights the interplay between city light reflections and the radiant ruby and diamond accessories. Executed by Wednesday as the creative agency, the work utilizes live-action techniques to emphasize the texture and detail of the evening dress and jewellery pieces.
Style
Horizontal, Cinematic, Moody, Warm
Industries
Color
Burgundy
Background
Hotel Room
Context
TVC / TV Commercial
Associated creatives
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