Michael Kors
Fall 2025 Ad Campaign
Aug 2025
The Michael Kors Fall 2025 ad campaign serves as a masterclass in modern luxury storytelling, seamlessly blending high-fashion sensibilities with the evocative, timeless charm of Rome. Through the lens of photographer Lachlan Bailey and director Samuel Rixon, the campaign leans into a sophisticated travel-inspired aesthetic, capturing stars Suki Waterhouse and Logan Lerman against the iconic backdrop of the Colosseum and the historic Grand Hotel Plaza. The imagery utilizes natural light to accentuate a rich, tactile narrative, where the textures of suede, fringe, and premium leather take center stage. With styling by Emmanuelle Alt, the collection is presented through a lens of editorial minimalism, prioritizing clean compositions that highlight the intricate craftsmanship of the brand's signature timepieces, eyewear, and handbags. The project masterfully balances lifestyle portraiture with dynamic, cinematic motion, grounding the aspirational glamour of Italian travel in a series of intimate, high-end commercial vignettes. From the rhythmic movement of layered fringe to the crisp, directional lighting on modern eyewear, the campaign feels both grounded and aspirational. This cohesive visual language, further refined by the hair artistry of Damien Boissinot and makeup by Christelle Cocquet, positions the collection as an essential wardrobe for the contemporary traveler, reinforcing the brand's enduring status as a cornerstone of the global luxury fashion landscape.
Lifestyle, Commercial, Editorial
Natural light
Luxury Fashion Houses, Fashion
