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Michael Kors: 40th Anniversary - 1980's

Brand
Michael Kors
Date

May 2021

Description

Michael Kors celebrates its 40th anniversary with an archival video montage revisiting the brand’s formative years in 1980s New York City. The piece traces the designer’s trajectory from studies at FIT to early career milestones, drawing on a documentary-style narrative to frame the brand's emergence in the fashion industry. The edit leans into a nostalgic aesthetic, juxtaposing historical black-and-white portraits and street footage with bold, graphic red-and-white text overlays. The visual treatment combines retro, Super 8 and 16mm-style textures to evoke the fast-paced energy of the era's local scene, with post-production and VFX services provided by Consulate.

Style

Documentary, Horizontal, Retro, Nostalgic

Techniques

Super 8 / 16mm

Industries
Luxury Fashion Houses
Context

Brand Film / Corporate Video

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