Michael Hill
A Dawn of New Design
Jan 2024
The Michael Hill 'A Dawn of New Design' campaign serves as a high-end showcase for the brand's latest fine jewellery collection. Featuring model Miranda Kerr, the campaign utilises a polished, editorial aesthetic that balances luxury accessories with minimalist, clean composition. The imagery employs soft directional light and natural light to accentuate the intricate facets of layered diamond tennis necklaces, rings, and bracelets. Developed by agency CHEP Network, the campaign was shot by photographer Nino Muñoz with creative direction led by Christy Peacock and Kate Allan. The execution transitions between neutral studio portraiture and warm, sunlit outdoor scenes, emphasizing refined craftsmanship and professional styling. The project was produced by Tania Jeram, with directorial support from Noah Marshall.
Vertical, Clean, Commercial
Jewellery
White Seamless
Advertising Campaign
