Men's Health Italy

May 2026

Men's Health Italy captures a sophisticated yet grounded energy in its latest fashion showcase titled Sea Club. Leaning into a polished, nautical-inspired aesthetic, the menswear series redefines contemporary casual styling through a clean and deliberate lens. The editorial photography, skillfully executed by Lorenzo Formicola, utilizes a meticulous blend of studio strobe and natural light to emphasize both the crisp textures of the garments and the model Kian Cleator’s relaxed, approachable posture. By pairing layered textures—like sage green hooded jackets and linen shirts—with functional accessories such as textured duffel bags, the project bridges the gap between high-fashion editorial polish and practical commercial appeal. The styling, curated by Giovanni Beda, leans heavily into maritime motifs, utilizing striped fabrics and relaxed silhouettes that evoke the spirit of coastal life while maintaining a refined urban edge. With precision grooming from hair stylist Shinichi Morita and makeup artist Roman Gasser, the portraits feel both aspirational and inherently wearable. The series serves as an exercise in editorial minimalism, where the focus remains firmly on the subject against neutral taupe and grey backgrounds. This deliberate use of negative space ensures that the technical details of the attire remain the protagonist of each frame, successfully aligning the brand’s identity with a modern, intentional approach to menswear that resonates across both digital and print mediums.

Vertical, Editorial

Studio strobe, Natural light

Menswear, Fashion