Mejuri

Dec 2023

Mejuri’s Winter Ecomm 2023-2024 campaign presents a focused look at the brand’s fine jewellery collection. Through a series of close-up portraits, the project highlights layered gold and silver necklaces, stacked diamond rings, and minimalist hoop earrings, grounding luxury accessories in an everyday, approachable aesthetic. Photographer Mikael Johansson captures the collection against clean, neutral studio backgrounds, relying on soft, natural light to emphasize the metallic textures and intricate details of the pieces. Fashion editor and stylist Elise Sandvik anchors the visuals with layered textiles, including cream trench coats and crisp button-down shirts, creating a cohesive, editorial-leaning look. The project features models Amira Natanne, Ava Pearlman, and Vivica Ilobi. The photography utilizes vertical composition and a warm, clean palette to ensure the jewellery remains the focal point of this commercial series.

Vertical, Warm, Clean, Editorial

Natural light

Jewellery

White Seamless

E-commerce / Product