Mejuri

Sep 2023

The Mejuri Ecomm Fall 2023 campaign presents a series of minimalist jewellery portraits focused on everyday styling and layering. Photographed by Mikael Johansson, the project captures models in clean, neutral studio environments that allow the metallic details of the pieces to remain the primary point of interest. Fashion editor and stylist Elise Sandvik anchors the aesthetic, pairing fine gold and silver accessories with textured knitwear, button-down shirts, and casual staples. Using soft, even lighting, the photography emphasizes a commercial, approachable look, effectively showcasing the versatility of the brand's latest collection. Kevin Kim features as the lead model throughout the series.

Vertical, Commercial, Clean

Soft Light

Jewellery

White Seamless

E-commerce / Product