McArthurGlen: MAG_ AW24 Black Friday
Brand
Date
Nov 2024
Description
McArthurGlen brings a high-energy aesthetic to its AW24 Black Friday campaign through a promotional video that features vibrant, floating pink and orange balloons. Set against the backdrop of an outdoor retail street, the piece utilizes dynamic vertical composition to highlight seasonal savings and outlet pricing. Produced by POD LDN, the campaign leans into a playful visual language, merging live-action technique with integrated motion graphics. The final delivery leans into a bright, saturated color palette, contrasting branded promotional text with traditional architecture to maintain a polished, commercial look.
Style
Vertical, Commercial, playful
Industries
Event
Black Friday
Color
Hot Pink
Burnt Orange
Background
Public Square
Context
Social Media / Short Form Video
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.