McArthurGlen
MAG_ AW24 Black Friday
Brand
ProjectMAG_ AW24 Black Friday
Date
Nov 2024
Description
McArthurGlen marks the AW24 season with a vibrant promotional campaign for their Black Friday retail event. The vertical video spot utilizes playful, high-energy visuals to highlight seasonal savings across their outlet portfolio. The execution features a dynamic mix of live-action footage and animated graphics, incorporating a bold pink and orange palette. By layering branded messaging over bright, daylight retail street scenes, the commercial delivers an energetic call to action. Post-production and VFX services were managed by POD LDN.
Style
Vertical, Commercial, playful
Industries
Big Box Retail
Event
Black Friday
Color
Hot Pink
Burnt Orange
Background
Public Square
Context
Social Media / Short Form Video
Associated creatives
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