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M&C Saatchi: Kia ‘Movement That Inspires'

Brand
M&C Saatchi
Date

Jan 2025

Description

The Kia 'Movement That Inspires' project serves as a cinematic campaign capturing the interplay between automotive design and human kinetic energy. Orchestrated by M&C Saatchi, the production traverses a series of atmospheric environments ranging from expansive coastal roads to active sports settings, such as tennis courts and surf breaks. Utilizing a palette defined by warm, moody lighting and drone footage, the work focuses on movement as its primary visual narrative. The production maintains a consistent aesthetic through careful color grading and live-action technique, while sound and music production, led by Jungle Studios, underscore the film’s rhythmic focus.

Style

Horizontal, Cinematic, Moody, Warm

Techniques

Drone footage

Industries
Electric / EV
Color
Jet Black
Medium Grey
Background

Clear Sky

Context

TVC / TV Commercial

Associated creatives

Jungle Studios
Jungle StudiosMusic / Sound
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