M&C Saatchi
Kia ‘Movement That Inspires'
Brand
ProjectKia ‘Movement That Inspires'
Date
Jan 2025
Description
M&C Saatchi captures the essence of mobility in this automotive commercial for Kia, titled ‘Movement That Inspires.’ The film channels a high-energy narrative by juxtaposing sleek vehicle shots with dynamic human activity, spanning coastal highways, ocean surfing, and court-side tennis. The production leans into a moody aesthetic, utilizing cinematic lighting and drone footage to emphasize the environment. Jungle Studios rounds out the project with a sound and music composition that complements the atmospheric, live-action technique employed throughout the edit.
Style
Horizontal, Cinematic, Moody, Warm
Techniques
Drone footage
Industries
Electric / EV
Color
Jet Black
Medium Grey
Background
Clear Sky
Context
TVC / TV Commercial
Associated creatives
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