Mastermind Magazine: 2024

Brand

Mastermind Magazine

Date

Jan 2024

Description

Mastermind Magazine presents a 2024 editorial feature that leans into the raw, tactile aesthetic of contemporary documentary photography. Captured by photographer Alasdair McLellan, the series moves through natural outdoor environments, juxtaposing lush green foliage and tall grass with weathered, graffiti-covered vehicles. The imagery utilizes analogue film and natural light to emphasize texture, from the intricate knit of Fair Isle sweaters to the high-contrast grain of monochrome portraiture. With hair by Damien Boissinot and make-up by Miranda Joyce, the aesthetic remains grounded, prioritising authentic skin tones and candid interactions over polished artifice. This editorial campaign highlights a mix of gritty, earthy tones and clean, directional lighting. The collection showcases a blend of portraiture and landscape elements that reflect a moody, organic approach to modern fashion storytelling.

Style

Editorial, Vertical

Techniques

Analogue / film, Natural light

Industries

Magazines

Background

Forest

Context

Editorial