McCann Poland explores themes of civic accountability and financial transparency in the campaign 'Public Money ATM' for Mastercard. The project investigates the disconnect between public budgeting and citizen consultation through a narrative structure that synthesizes news reports, parliamentary documentation, and on-the-street interviews.
Employing a documentary approach, the film utilizes live-action technique to contrast institutional settings with personal accounts. Graphic overlays display financial data across Europe and Poland, framing the dialogue around participatory budgeting within the banking and finance sector.
