Mastercard explores the intersection of history and personal identity in Pride: Acceptance Street, a documentary-style video project. The narrative features diverse individuals sharing firsthand accounts of cultural evolution, set against a backdrop of iconic street signs in New York.
The production employs a documentary approach, using live-action techniques to capture candid interview sequences. The visual language leans into a clean, grainy aesthetic that highlights the intimacy of the participants' personal testimonies.
Creative development for the project was led by agency McCann New York, with the sonic landscape and score provided by Music and Strategy.
