Mastercard: Op Gevoel OOH Sound Shower and Touch card
Brand
Date
Oct 2025
Description
Mastercard introduces an interactive OOH experience at city bus shelters, centered on its Touch Card initiative. The campaign integrates sound shower technology to provide a spatial auditory experience for commuters, turning standard transit hubs into sensory-focused environments. Developed in collaboration with agencies Ogilvy Amsterdam and FCB Amsterdam, the activation leans into live-action documentation of the transit site. The installation highlights the tactile nature of the Touch Card design, set against the backdrop of an active urban streetscape illuminated by natural light.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Color
Jet Black
Crimson
Background
Street
Context
Out of Home (OOH)
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