Mastercard Can't Judge a Book 2018

About

Mastercard explores narrative storytelling in their latest project, Can't Judge a Book. Directed by the production team at Believe Media UK, the film channels a cinematic approach through a series of atmospheric vignettes that span diverse interior environments, from grand halls to intimate, warm-toned corridors. Featuring music and sound design by We Are Walker, the project leans into a nostalgic aesthetic, utilizing live-action technique to build depth through rich textures and practical lighting. The visual sequence was further refined through post-production by the teams at Jogger NY and Company 3 New York, with creative oversight from the agency McCann XBC and editorial support from Cut+Run US.