Mastercard presents 'Abracadabra', a commercial art piece directed by Parris Goebel that features Lady Gaga in a high-contrast, studio-based performance. The project transitions from solo portraiture to large-scale choreography, utilizing a dark, atmospheric aesthetic.
Produced with agency support from McCann North America, the work highlights a mix of expressive movement and sharp visual contrasts. The film utilizes a vertical format and live-action techniques to emphasize the interplay between the central talent and the supporting cast of dancers.
