Marie Curie: To The End
Brand
Date
Jan 2025
Description
Marie Curie’s latest public awareness campaign, To The End, explores the nuances of companionship and support through a collection of quiet, grounded vignettes. The film leans into a documentary style to capture the connection between its subjects, moving between suburban outdoor paths and intimate domestic settings. The project maintains an authentic atmosphere through the use of natural light and an analogue film aesthetic. Produced by SMUGGLER, the narrative avoids overt artifice, focusing instead on the subtle interactions that define the patient and caregiver experience.
Style
Documentary, Horizontal, Cinematic, Desaturated
Techniques
Analogue / film, Natural light
Industries
Color
Beige
Charcoal
Navy
Background
Street
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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