Marie Claire Korea

Mar 2026

In this evocative series for Marie Claire Korea, photographer Park Jongha masterfully deconstructs the boundaries between high-fashion luxury and the mundane landscape of fast-food culture. By situating models Han Jin Hee, Heejung Park, and Ungho Go within the familiar yet surreal surroundings of a diner and drive-thru, the editorial project challenges conventional industry tropes, trading sterile studio settings for a vibrant, lived-in aesthetic. The visual narrative leans into a nostalgic, cinematic quality, using high-key lighting and natural light to capture candid moments that feel both intimate and aspirational. Throughout the collection, the team employs a deliberate mix of styles, including dreamlike soft-focus techniques and sharp, high-contrast night shots, to create a textured, multi-layered atmosphere. Whether the subjects are lounging on diner tables in structured leather or posing beneath the iconic golden arches in vivid knitwear, the imagery remains rooted in professional editorial minimalism. The juxtaposition of sophisticated tailoring against utilitarian backdrops serves as the project’s central conceit, inviting the viewer to reconsider the relationship between everyday accessibility and luxury fashion houses. By harmonizing playful spontaneity with a polished photographic eye, the work succeeds as a compelling, modern exploration of style that feels fresh, ironic, and distinctly contemporary.

Editorial, Lifestyle

Natural light

Luxury Fashion Houses, Fashion