Marie Claire Argentina

Jul 2026

For its July digital cover, Marie Claire Argentina delivers a compelling exploration of contemporary menswear, masterfully blending traditional tailoring with modern, subversive silhouettes. Captured through the lens of photographer Lucas Ricci, the editorial leans into a striking juxtaposition of textures and historical references. By placing models Damian Cho and Ian Hutchins in an interplay of structured fencing-inspired gear and relaxed, organic crochet, the project avoids the predictability often associated with high fashion. The creative execution thrives on the tension between military-grade embroidery and distressed denim, utilizing clean studio strobe lighting to ensure every intricate detail of the garments takes center stage. Throughout the series, the imagery shifts effortlessly from the rigid, tactical precision of a fencing uniform to the fluid, playful dynamics of lifestyle portraiture. By grounding these avant-garde selections within a minimalist studio environment, the editorial forces the viewer to focus entirely on the garment construction and the symbiotic energy between the subjects. This session is a masterclass in editorial minimalism, where the technical use of high-key lighting serves as the ultimate canvas for exploring the evolution of style. It successfully navigates the intersection of luxury fashion houses and modern streetwear, ultimately presenting a vision of menswear that is as much about character and performance as it is about the clothes themselves.

Editorial, Vertical, Vertical

Studio strobe

Luxury Fashion Houses, Fashion