Manychat’s brand identity project shifts into a lifestyle-focused visual language, utilizing a mix of editorial photography and motion graphics to document the company’s apparel and aesthetic direction. The project leans into a clean, warm palette set against vibrant, natural outdoor environments.
Photographer Alisa Polozova captures the subjects through a series of coastal and foliage-heavy portraits, incorporating clean typography and VFX elements to integrate the brand’s digital origins into physical media. The execution features a blend of vertical and horizontal compositions, leaning on natural light to emphasize the textures of the apparel while maintaining a consistent visual tone across stills and video.
