Mango
Western City
Brand
ProjectWestern City
Date
Sep 2024
Description
The Western City campaign for Mango captures a collection of editorial looks that juxtapose western-inspired silhouettes with an urban backdrop. Photographer Ronan Gallagher frames the subjects in street-level settings, using natural light to highlight textures and structured tailoring throughout the series. The project features model Diane Chiu, with fashion styling by David Sanmartin and hair by Rachel Lee. The visual direction leans into earthy tones and a warm palette, utilising analogue film and golden hour lighting to ground the collection within a gritty, outdoor environment.
Style
Editorial, Vertical, Warm
Techniques
Natural light
Industries
High Street Fashion
Color
Jet Black
Context
Advertising Campaign, Lookbook
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