Mango: Western City
Brand
Date
Sep 2024
Description
Mango presents Western City, a high-street fashion campaign captured by photographer Ronan Gallagher. The project leans into an urban aesthetic, positioning tailored separates and seasonal accessories against diverse city facades. Featuring model Diane Chiu, the editorial series maintains a consistent visual language through the use of natural light and earthy tones. The styling, led by fashion editor David Sanmartin with hair by Rachel Lee, emphasises clean lines and textured fabrics, utilising analogue film and golden hour lighting to ground the collection within its outdoor setting.
Style
Editorial, Vertical, Warm
Techniques
Natural light
Industries
Color
Jet Black
Context
Advertising Campaign, Lookbook
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