Mango: Summer Tranquility

Jul 2024

Mango presents Summer Tranquility, a menswear campaign focused on clean, minimalist tailoring and seasonal staples. The series highlights a versatile collection of linen shirts, light suits, and structured knitwear, captured with a restrained approach to composition and light. Photographer Xavier Casanueva employs a monochrome aesthetic and soft, diffused illumination to draw attention to fabric textures and relaxed silhouettes. Art direction by Christopher Winter provides a cohesive framework for the project, complemented by fashion styling from Alex Alvarez and hair styling by Oscar Buitrago. Featuring model Nikita Stsjolokov, the imagery transitions between studio portraits and neutral indoor settings. The campaign leans into an editorial visual style, utilizing analogue film techniques and matte finishes to achieve a quiet, uniform look across the lookbook and commercial assets.

Vertical, Minimalist, Clean, Commercial

Soft Light

Textured Backdrop

Lookbook