Mango

Apr 2025

The Mango Spring 2025 campaign presents a collection defined by its tactile engagement with raw, arid landscapes. Captured against expansive desert terrains, sandstone cliffs, and weathered rock formations, the imagery channels a minimalist aesthetic that places contemporary silhouettes against deep, earthy backdrops. This editorial series emphasises the interplay between structured tailoring and organic, sun-bleached surroundings, utilising natural light to define the sharp drape and varied fabric textures of the apparel. Photographers Deo Suveera and Pamela Dimitrov lead the visual direction, working alongside fashion editor Alexandra Carl to build a cohesive, raw narrative. The styling highlights technical details through a neutral, warm palette, while hair by Mustafa Yanaz and makeup by Siddhartha Simone maintain a clean, understated focus. Featuring model Mica Argañaraz, the campaign balances high-key open-air environments with the tactile complexity of the spring collection.

Editorial, Earthy, Vertical

Natural light

High Street Fashion

Desert

Advertising Campaign