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Mango: Spring 2025

Brand
Mango
Date

Apr 2025

Description

The Mango Spring 2025 campaign explores the intersection of high street fashion and raw, arid environments. Captured across expansive desert terrains and weathered sandstone formations, the collection focuses on tactile silhouettes and earthy palettes. The visual narrative leverages natural light to emphasize the structural quality of utility-inspired pieces, from tailored trench coats and structured blazers to pleated maxi dresses and gathered sets. Photographers Deo Suveera and Pamela Dimitrov frame model Mica Argañaraz against minimalist horizons and rugged, mineral-crusted backdrops, underscoring the collection's focus on contrast. The editorial aesthetic is refined by the work of fashion stylist Alexandra Carl, with hair by Mustafa Yanaz and makeup by Siddhartha Simone, grounding the contemporary apparel in an elemental, outdoor setting.

Style

Editorial, Earthy, Vertical

Techniques

Natural light

Industries
High Street Fashion
Background

Desert

Context

Advertising Campaign

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