Mango
Shades of Joy
Brand
ProjectShades of Joy
Date
Feb 2024
Description
Shades of Joy serves as a fashion campaign for Mango, highlighting a seasonal collection through a series of editorial portraits. The visuals focus on tactile fabric textures—ranging from intricate crochet knits to embroidered blouses—set against minimal studio backdrops. Captured by photographer Mara Alonso with production by Mireia Torra, the project utilizes natural light to maintain a clean and contemporary aesthetic. The compositions prioritize candid expressions and relaxed styling, emphasizing the versatility of the apparel in a commercial fashion context.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
High Street Fashion
Color
Jet Black
Background
White Seamless
Context
Lookbook
Associated creatives
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