Mango: Shades of Joy
Brand
Date
Feb 2024
Description
Shades of Joy is a fashion campaign for Mango that leans into a minimalist studio aesthetic. The imagery relies on natural light and clean, neutral backdrops to emphasize the collection's tactile fabrics, including intricate crochet, embroidery, and knit textures. Photographed by Mara Alonso with production by Mireia Torra, the series captures a candid, contemporary mood through soft, even lighting and relaxed portraiture. The editorial-style execution prioritizes clear, rhythmic compositions that highlight both the garment details and the subjects' natural expressions.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Color
Jet Black
Background
White Seamless
Context
Lookbook
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.