Mango

Sep 2025

Mango presents New Now, a fashion campaign featuring model Lexi Boling. The project focuses on structured tailoring and rich textile layering, set against minimalist, architecturally significant backdrops. The series was captured by photographer Germán Gómez, who utilizes natural light to highlight deep garment tones against muted yellow and concrete interior palettes. Fashion editor David Sanmartin provides styling, while makeup artist Vicent Guijarro maintains a clean, editorial aesthetic. Techniques including vertical framing and clean compositions reinforce the focus on garment details and silhouette, characteristic of the brand's contemporary approach to high street fashion.

Editorial, Vertical, Clean

Natural light

High Street Fashion

Lookbook