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Mango: MANGO X ALEXA CHUNG

Brand
Date

Dec 2024

Description

Mango collaborates with Alexa Chung for this fashion campaign, capturing a series of candid moments set against urban backdrops. The collection is presented through a documentary-style lens, grounding the brand's latest designs in the texture of city life. Photographer Sebastian Sabal-Bruce leads the visual direction, utilizing natural light and an analogue film aesthetic to maintain a clean, consistent tone across the series. The project relies on the styling work of Elle Britt, with hair by Alexandry Costa and makeup by Wendy Rowe. Each editorial shot leans into a warm palette, emphasizing autumnal layering and structured tailoring. By blending soft motion blur with crisp, intentional framing, the campaign highlights the movement and tactile quality of the garments in an outdoor, everyday environment.

Style

Editorial, Vertical, Warm

Techniques

Natural light, Analogue / film

Color
Jet Black
Background

Street

Context

Advertising Campaign

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