Mango

Dec 2024

Mango partners with Alexa Chung for this fashion campaign, capturing a series of candid moments set against urban backdrops. The collection is presented through a documentary-style lens that emphasizes movement and texture within a city environment, utilizing natural light and an analogue film aesthetic. Each look leans into a classic, editorial sensibility, focusing on tailored coats, patterned tweed, and fringe details. Photographed by Sebastian Sabal-Bruce, the imagery blends structured fashion with the spontaneity of street-level observation. Styling is provided by Elle Britt, with hair by Alexandry Costa and makeup by Wendy Rowe, ensuring a clean, cohesive look across the series. The campaign highlights the pieces through a mix of full-length street shots and intimate portraits.

Editorial, Vertical, Warm

Natural light, Analogue / film

Street

Advertising Campaign