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Mango: Mango S/S 24 Vintage Florals

Brand
Date

Apr 2024

Description

Mango presents its S/S 24 Vintage Florals collection through a series of fashion editorial portraits. The campaign, captured by photographer Marco Lessi, centers on model Yoonmi Sun in a variety of seasonal looks, ranging from fluid floral slip dresses to light-wash denim ensembles. Art direction by Pati Diaz emphasizes a clean, minimalist aesthetic, utilizing neutral studio backdrops and soft natural light to highlight fabric textures and intricate knits. Makeup artist Paco Garrigues contributes a polished, understated look that complements the collection's spring and summer focus. The project leans into earthy, warm tones and clean compositions, incorporating both vertical portraiture and horizontal diptychs to showcase garment details.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Context

Lookbook

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