Mango
Mango Capsule Collection with Irina Shayk
Brand
Date
May 2025
Description
Mango presents its latest fashion campaign featuring model Irina Shayk, showcasing a capsule collection defined by tailored silhouettes and minimalist aesthetics. The project is captured through an editorial lens, utilizing a distinct polaroid technique to evoke a raw, intimate atmosphere. Photographer and director Amanda Louise Macchia employs natural light and retro, grainy textures to highlight the clean lines of the apparel and accessories. The imagery transitions between studio-based portraits and candid, documentary-style snapshots, emphasizing the tactile quality of the collection's tailoring.
Style
Editorial, Vertical, Warm, Clean
Techniques
Polaroid, Natural light
Color
Pure White
Context
Lookbook
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