Mango: Mango Capsule Collection with Irina Shayk
Brand
Date
May 2025
Description
Mango captures the essence of refined tailoring in its latest capsule collection featuring model Irina Shayk. The fashion campaign centers on clean silhouettes and structured garments, emphasizing a minimalist aesthetic through an intimate, documentary-style lens. Photographer and director Amanda Louise Macchia employs a raw, analogue approach, utilizing Polaroid techniques to document the collection. The imagery leans into the tactile qualities of instant film, with warm, natural light and a grainy texture that highlights the crisp white apparel and metallic footwear details.
Style
Editorial, Vertical, Warm, Clean
Techniques
Polaroid, Natural light
Color
Pure White
Context
Lookbook
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