Mango: MANGO AW 25

Jan 2025

The Mango AW 25 campaign brings a sharp, focused aesthetic to the season’s high street fashion offerings. Captured against stark, neutral backgrounds, the imagery leans into a minimalist sensibility that emphasizes the structural integrity of the collection’s outerwear. Photographer Alex Domingo utilizes soft, natural light to draw out the intricate textures of denim, wool, and metal detailing. With art direction by Pati Diaz and styling by Pili Alamo, the project maintains a consistent editorial tone throughout each portrait. The campaign relies on clean, monochromatic compositions and deliberate framing to place the subject and garment form at the forefront. The inclusion of analogue film techniques provides an added layer of depth to the collection's refined look.

Editorial, Vertical, Clean, Monochrome

Natural light

White Seamless

Advertising Campaign, Lookbook