Mango
Linen Special
Brand
ProjectLinen Special
Date
Apr 2024
Description
For the Linen Special campaign, Mango highlights its seasonal collection through a minimalist lens, focusing on the natural textures and clean lines of linen apparel. Shot in a controlled studio setting, the imagery leans into an earthy, neutral palette to showcase the versatility of the garments. The series features model Raynara Negrine, with photography by Xavier Casanueva. The editorial and commercial lookbook aesthetic is defined by art direction from Pati Diaz, with fashion styling by David Sanmartin. Each composition utilizes soft natural light and clean staging to emphasize the drape of the clothing and a refined, stripped-back visual style.
Style
Vertical, Clean, Editorial
Techniques
Natural light
Industries
High Street Fashion
Color
Pure White
Jet Black
Context
Lookbook
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