Mango: Linen Special
Brand
Date
Apr 2024
Description
Mango’s Linen Special is a high street fashion campaign that leans into a minimalist aesthetic to highlight the textures and drape of lightweight summer apparel. The series uses a consistent, warm, earth-toned studio palette to ground the clean lines of the collection, favoring soft, even lighting throughout. Photographer Xavier Casanueva captures model Raynara Negrine in a variety of tailored and relaxed ensembles, ranging from structured blazers to flowing wrap skirts. The project utilizes a clean editorial approach, with art direction by Pati Diaz and fashion styling by David Sanmartin ensuring a focus on fabric quality and minimalist silhouettes.
Style
Vertical, Clean, Editorial
Techniques
Natural light
Industries
Color
Pure White
Jet Black
Context
Lookbook
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