Mango
Linen Special
Brand
ProjectLinen Special
Date
Apr 2024
Description
The Linen Special campaign for Mango leans into a minimalist aesthetic, focusing on the tactile quality and structure of the collection's lightweight fabrics. Shot in a controlled studio setting, the imagery utilizes soft, natural light and clean lines to highlight the drape of linen garments against warm, earthy, and neutral backdrops. Photographer Xavier Casanueva captures model Raynara Negrine in a series of clean editorial portraits. The visual direction, led by art director Pati Diaz and fashion stylist David Sanmartin, emphasizes a refined, monochromatic palette that showcases the versatility of the apparel through both structured and relaxed silhouettes.
Style
Vertical, Clean, Editorial
Techniques
Natural light
Industries
High Street Fashion
Color
Pure White
Jet Black
Context
Lookbook
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