Mango
(IM) Perfect Denim
Brand
Project(IM) Perfect Denim
Date
Feb 2024
Description
Mango presents (IM) Perfect Denim, a fashion campaign that emphasizes the tactile qualities of contemporary denim wear. Photographed by Pepe Lobez, the series focuses on clean silhouettes and monochromatic styling, utilizing an editorial approach that frames classic garments against minimalist studio backgrounds. The imagery, which features models Devyn Garcia and Noor Chaltin, incorporates analogue film techniques and natural light to highlight authentic textures. Styling by Alba Roces and Pili Alamo leans into an understated aesthetic, complemented by hair styling from Egon Crivillers. The project maintains a cohesive visual identity through soft lighting and a consistent, stripped-back composition.
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