Mango: (IM) Perfect Denim

Feb 2024

Mango’s (IM) Perfect Denim campaign presents a collection of fashion editorials that center on the versatility and texture of contemporary denim. Photographed by Pepe Lobez, the series utilises a clean, minimalist aesthetic to highlight the silhouettes and fabric quality of the garments. The imagery features models Devyn Garcia and Noor Chaltin across a range of vertical and horizontal compositions. With styling by Alba Roces and Pili Alamo and hair by Egon Crivillers, the project leans into analogue film techniques and natural light to create a cohesive, understated visual language. Each shot maintains a focus on simplicity, often incorporating monochromatic palettes or warm, earthy tones to frame the subjects in an intimate, editorial style.