Mango
Craft Your Own Story
Brand
ProjectCraft Your Own Story
Date
May 2026
Description
Mango presents Craft Your Own Story, a high street fashion campaign featuring Hailey Bieber. The project explores seasonal styling through two distinct visual approaches, shifting between soft, commercial studio aesthetics and warm, high-contrast outdoor compositions. Photographer Anthony Seklaoui captures the collection, with stylist Carlos Nazario curating the looks. The imagery features clean, vertical portraits against neutral studio backdrops alongside graphic, sun-drenched shots taken poolside, utilising hard light to define the silhouettes.
Style
Vertical, Commercial
Industries
High Street Fashion
Context
Advertising Campaign
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