Mango: Celebration - Baby girl
Brand
Date
Feb 2025
Description
Mango presents the Celebration collection for baby girls, a focused high street fashion project captured by photographer Maria Barton. The series leans into a commercial aesthetic, prioritising clean compositions and a minimalist studio approach to spotlight the seasonal apparel. Throughout the imagery, the subjects are set against neutral grey backgrounds, allowing the textures of knitwear, striped jumpers, and layered cotton sets to remain the focal point. The execution relies on soft, natural light to maintain an approachable feel, capturing candid expressions that define the campaign's visual identity.
Style
Vertical, Commercial, Clean
Techniques
Natural light
Industries
Color
Pure White
Background
Grey Seamless
Context
E-commerce / Product
Associated creatives
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