Mango
Back to campus
Brand
ProjectBack to campus
Date
Sep 2025
Description
Mango’s 'Back to Campus' campaign translates the academic season into an authentic, narrative-driven fashion editorial. The visuals lean into a documentary aesthetic, utilizing natural light and candid street-level motion to showcase the brand's collection of tactile knitwear, transitional outerwear, and denim. Creative directed by Sara Varela Paredes, the project features models Assa Sidibe and Floortje Van Losser navigating various urban environments, from subway stations to historic city sidewalks. The imagery employs an analogue-inspired technique to highlight the collection's texture and relaxed silhouettes, maintaining a clean, grounded tone throughout the series.
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