Mango
América
Brand
ProjectAmérica
Date
Jan 2025
Description
Mango presents América, a high street fashion campaign highlighting a selection of seasonal textures and layered silhouettes. The editorial series features model América González in a variety of studio-captured portraits that emphasize earthy tones and minimalist styling. Photographer Pepe Lobez leads the visual execution, utilizing analogue film techniques and natural light to maintain a clean, consistent aesthetic across the project. Fashion styling by Pili Alamo and hair styling by Egon Crivillers complete the look, focusing on structured tailoring and statement accessories.
Style
Editorial, Clean, Vertical
Techniques
Natural light
Industries
High Street Fashion
Background
White Seamless
Context
Advertising Campaign
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