Mango: América
Brand
Date
Jan 2025
Description
Mango presents América, a high street fashion campaign defined by a minimalist studio aesthetic. The editorial series features model América González, highlighting a collection of autumnal layers and structured accessories across a sequence of clean, focused compositions. Captured by photographer Pepe Lobez, the project employs soft natural light to emphasize texture and earthy palettes. The campaign combines full-length portraits with close-up apparel details, utilizing an analogue film sensibility to frame the clothing against neutral backgrounds. Fashion styling for the project was provided by Pili Alamo, with hair styling by Egon Crivillers.
Style
Editorial, Clean, Vertical
Techniques
Natural light
Industries
Background
White Seamless
Context
Advertising Campaign
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